Ever wondered why the way information is presented can change the way you feel about it?
That’s framing bias in action. Focusing on how options are presented—whether highlighting gains or emphasizing losses—can influence our choices without us even realizing it.

In cybersecurity, this bias plays a huge role.
Vendors often emphasize how their solutions help you avoid losses—like data breaches or reputational damage—because they know we’re wired to avoid risk at all costs.
Similarly, hackers are …

Ever wonder why people are so skeptical about AI but seem perfectly comfortable with technologies we use every day, like smartphones or cloud services? It all comes down to the brain—and, spoiler alert, it's stuck in the Stone Age.

Our brains evolved to handle immediate, physical threats—think predators or hostile environments. Today, that same system, driven by the amygdala and limbic brain, reacts to new things, like AI, with fear and skepticism.

Studies show that when faced with something un…

Ever feel like bad things only happen to other people?
That’s optimism bias at work—a cognitive bias that tricks our brains into believing we’re less likely to experience negative events than others.

In our  world of cybersecurity, this bias can cause serious blind spots. As security professionals we may underestimate the likelihood of a cyberattack or data breach happening to our organization, leaving us exposed to threats we aren’t prepared for.

 Let’s explore how optimism bias can affect our s…