How framing bias shapes our cybersecurity decisions
Ever wondered why the way information is presented can change the way you feel about it?
That’s framing bias in action. Focusing on how options are presented—whether highlighting gains or emphasizing losses—can influence our choices without us even realizing it.
In cybersecurity, this bias plays a huge role.
Vendors often emphasize how their solutions help you avoid losses—like data breaches or reputational damage—because they know we’re wired to avoid risk at all costs.
Similarly, hackers are skilled at manipulating framing bias, especially during ransomware attacks.
They present a simple choice: pay up and regain control of your data or risk losing everything. With added urgency, like countdown timers, they push us to act based on fear of loss.
Using framing bias to your advantage
Framing doesn’t have to be manipulative—it can in fact be used to create clarity and confidence.
Here’s how you can apply it to your cybersecurity efforts:
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Focus on positive outcomes:
In security awareness, emphasize the positive effects of secure behavior.
Instead of scaring users with potential risks, highlight how their caution keeps the company safe and secure. -
Calm crisis communication:
In the event of a breach, the language you use matters.
Instead of alarmist messages like “we’ve been attacked,” frame it calmly: “We’ve detected an incident and activated our contingency plan.” This reassures stakeholders and maintains trust. -
Pre-plan your messages:
Prepare prewritten responses for potential incidents, ensuring your communication stays calm and controlled when it matters most. -
Reframe unpopular changes:
If introducing a new policy, like limiting browser options, frame it around the benefits: “Switching browsers will improve security and offer better integration with our tools,” instead of focusing your message on what people are losing.
Put a frame on it
Framing bias is an inevitable part of how we process information. Whether it's to sell security solutions or manipulate through cyberattacks, how a message is framed influences decisions.
By understanding this bias, you can communicate more effectively and build trust during critical moments.
